Why did Jaguar create the Audible Vehicle Alert System (AVAS) for the I-PACE?
Why did Jaguar create the Audible Vehicle Alert System (AVAS) for the I-PACE? The I-PACE is one of Jaguar Land Rover’s most important feats. This electric luxury SUV produces no engine sound, raising concerns about how this model would be able to warn blind, visually impaired, and other vulnerable road users. To remedy the situation, JLR designed the unique Audible Vehicle Alert System (AVAS).
“The absence of traditional engine noise from electric vehicles creates a problem for vulnerable pedestrians, such as the blind or visually impaired. This is especially true at low speeds in town centres and car parks. We developed the Audible Vehicle Alert System for the I-PACE to ensure the safety of all road users. Our potentially life-saving technology cannot be switched off and as the leading charity for people with sight loss, we are pleased to have the support of Guide Dogs to ensure real people are at the heart of our product testing.” – Iain Suffield, Jaguar Noise, Vibration & Harshness Technical Specialist
Developed by Jaguar engineers, AVAS produces a sound that can be heard at speeds up to 12 mph. This technology also exceeds the 56dB(A) minimum required by forthcoming European legislation – the strictest in the world – for all new EVs from July 2019. Members of the Guide Dogs for the Blind took part in the testing to ensure that this technology would work. The Jaguar engineers took four years to develop a soundtrack that is audible but cannot be heard from inside the vehicle.
Guide Dogs for the Blind, said: “Guide Dogs campaigned hard to make it compulsory for quiet vehicles to have sound generating systems built in and turned on, including when the vehicle is stationary at a pedestrian crossing. We applaud Jaguar for being the first to launch an EV which meets standards before the new legislation even comes in and look forward to working with the company more in the future.” – John Welsman, Policy Business Partner (Travel & Mobility)